Fairtrade Africa Market Development Manager Job in Nairobi Kenya

Job Title: Market Development Manager

Team: Special Initiatives

Job Family: Marketing

Category: National/ International

Location: Nairobi Kenya

Duration: Initially 1yr with possibility of extension

Fairtrade Africa Purpose: To improve the socio‐economic conditions of African producers through increased access to better trading conditions.

Job Purpose

The post holder will work with the Executive Director and colleagues across Fairtrade Africa to develop the market for the FAIRTRADE Mark in Kenya including setting up of the relevant institutional and organisational structures deliver effective communication of the Fairtrade’s work to commercial operators, and lead the development of a Fairtrade movement in Kenya so as to build sales, awareness, support and enthusiasm for the FAIRTRADE Mark and understanding of the added‐value to producers and businesses.

Reporting Lines:

Post holder reports to: Executive Director

Staff reporting to this post: None initially (occasional supervision of volunteers may be required)

Budget Responsibility: Yes

Key Responsibilities:

To lead the development of the institutional and organisational structures relevant for the development of the Fairtrade market in Kenya.
Lead the development of a movement in support of Fairtrade principles and values and in particular, the Fairtrade Mark in Kenya.
Organisation and implementation of Fairtrade Africa’s commercial events such as the Fairtrade Breakfast Meeting.
To lead identification and development of ‘generic’ commercial communication tools as part of the Fairtrade Africa’s strategy for society and industry engagement and to implement the use of these tools to ensure the Fairtrade system and its commercial benefits are clearly understood.
In collaboration with the communications Manager, research, plan and execute Fairtrade Africa’s presence at key industry events including seminars and trade shows, managing budgets to ensure value for money.
To work with colleagues in the Marketing team to tailor and deliver consumer promotional activity that will meet commercial partner objectives in building sales of Fairtrade products and awareness of the FAIRTRADE Mark. This would include project managing the design of promotional materials
To raise the profile of the organisation commercially by working with the Communications team to secure effective press coverage of Fairtrade in the Nairobi Press.
Take a lead role in the implementation of the marketing plan and ensure that resources are available for effective implementation of the plan.

Personal Specification

Solid Business‐to‐Business marketing and communications experience, preferably FMCG experience particularly in Kenya or the East African region.
A good commercial marketing ‘all‐rounder’ who has delivered results through demonstrable experience of organising events, developing and implementing successful promotions, creating audience‐specific promotional materials and leading direct mailing or e‐communications campaigns.
Excellent project management skills, including experience of managing a project team
Meticulous organisation skills and excellent attention to detail.
Strong leadership skills, including the ability to lead and co‐ordinate internal and external stakeholders in the successful delivery of projects or promotions.
A self‐starter with the ability to take initiative and work with little or no supervision.
Excellent interpersonal skills and the ability to communicate well with others (both written and verbal) and build relationships across different groups and display discretion and respect for confidentiality.
Highly enthusiastic approach to work and a commitment to a high level of customer service.
Experience of developing, managing and monitoring budgets.
Good IT skills (including MS Office and Bulk e‐mail Systems).

Desirable

Formal marketing training and qualification or equivalent level of knowledge gained through experience
Knowledge of and commitment to Fairtrade and development issues
Demonstrable ability to drive forward work on own initiative and with limited guidance
Demonstrable ability to motivate and enthuse others
Preference for working in multicultural environments
Political judgement backed by a diplomatic and sensitive working style
Collaborative and supportive approach to teamwork.

Application

An application form (CVs will not be accepted) can be found on the jobs and volunteering page of our website. If you have any queries, please e‐mail recruitments@fairtradeafrica.net or call +254 20 2721930 and ask to speak to a member of the Admin team.

Qualified applicants will be subjected to a background check as a condition of employment. The final hiring decision is anticipated mid October 2011 for a start date ASAP. Completed applications should be e‐mailed to recruitment@fairtradeafrica.net

Deadline for applications

The deadline for applications is Friday 16th September 2011 (5pm Kenya time at the latest). Late applications will not be accepted. First round interviews will be held on Monday 26th September 2011.

If you have not heard from us by Friday 23rd September 2011, then you have been unsuccessful on this occasion. We are sorry that we are unable to contact unsuccessful applicants due to the sheer volume of applications and limited resources. However, thank you for your interest in working for Fairtrade Africa.

Others: This job description is intended as a guide and should not be viewed as an inflexible specification as it may be varied from time to time based on discussions with the post holder. The post holder will be expected to work to agreed objectives, which should facilitate achievements of the key responsibilities in accordance with the Performance Review Process.